IIFA Awards 2009's countdown has begun

The Film Industry is excited and feeling the IIFA fever. Each year industry actors, directors, producers, technicians, composers and behind the scenes communities cast their votes, which would decide the nominations for the main awards. The Industry is invited to cast their votes and shortlist nominations in the category of the Popular Awards.

The 6th, 7th and 8th of March marked the 10th year of IIFA's Voting Weekend, where Mr. Amitabh Bachchan, the IIFA Brand Ambassador will cast the first vote as he does each year to initiate proceedings. The IIFA Voting process is a methodical procedure that is closely monitored by the official auditors for the event. The popular category nominations will be put online so that the global audience can also participate in the voting process. Around a thousand people on average from the film industry come in each year to vote at the Weekend.

Manmohan Shetty, Producer and IIFA Advisory Board member said that IIFA has grown into an event of repute over the last 9 years. This year, being the 10th year of IIFA, the celebrations will be bigger! At the IIFA Voting Weekend is the only Awards where the entire film Industry comes to vote.

Farhan Akthar said that he have visited the IIFA's before and is extremely hopeful that ROCK ON will be nominated for the tenth year IIFA Awards.
David Dhavan stated that he had also cast his vote for IIFA several times and will be doing same for this year as well for the biggest IIFA so far.