Friday, May 15, 2009

What to Expect at IIFA 2009, Macau


10th IIFA Awards in the year 2009 will be held in Macau next month. They are promoted on name of 'Best of the Decade', 'Green IIFA' awards, which are special awards this season. The Brand Ambassador of IIFA is bollywood megastar Amitabh Bachchan.

First that is 'Best of the Decade' Special Award will be given for the five popular categories of Best Film, Director, Actor, Actress and Music Composer. And 'Green IIFA' Special Award will be presented to a film personality who has been working in the area of creating
environment awareness.

Speaking about the choice of the venue of the 10th IIFA, Sabbas said Macau presents a meeting ground for Indian, Chinese and Hong Kong film industries. "IIFA has carefully chosen 'The Venetian', the venue of the three-day event to give finishing touches to organisation of the
gala event," he said.

Choice of the film for the premiere would be decided in a few days depending upon how producers who had stopped new releases in multiplexes since last month, take a decision on fresh release dates. Kaminey and Aladin are on board already and three more films are in
the process of being finalised.

Sonam Kapoor will give her first stage performance ever for IIFA 2009 keeping aside her stage fright. Ritesh Deshmukh and Boman Irani, hosts of last year's IIFA awards event in Bangkok, will entertain this time too.

IIFA's 'Green Agenda' will continue this year too.TERI's campaign 'Lighting a Billion Lights' in association with IIFA has been well received, he said. IIFA has discussed the possibility of a separate event to celebrate non-Hindi language films. Hope this idea also materializes.

The three-day IIFA event will commence on June 11 and the award ceremony will take place on June 13.
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