About IIFA Awards

The International Indian Film Academy (IIFA) is an award ceremony rather an effort to promote Indian Cinema popular as bollwood on a worldwide scale, thus reaching out to millions of its fans.



This pioneering effort is headed by Wizcraft International Entertainment Pvt. Ltd., India’s first and premier event management and entertainment agency.

As global cinema rapidly emerges, a prominent place for Indian Cinema is reserved. IIFA constantly endeavours to showcase to the world the wealth of talent Indian Cinema has to offer.

It takes hundreds of bollywood luminaries to the foreign destination for the purpose of honouring the best of Indian cinema. Fans of Indian cinema from all over the world converge to celebrate Indian cinema, whereas millions worldwide catch the telecast from the comforts of their home.

On its journey of celebrating Indian Cinema Cinema across the world, IIFA spreads the magic of Indian cinema to various exotic locales around the world. Starting with the Millennium Dome, London, IIFA has traveled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam & Dubai, & in 2007, comes to you from Yorkshire.

In 2009, the awards were held in Macau, China.

The business of Indian Cinema is provided an impetus by IIFA.