Amitabh Bachchan is a brand ambassador of IIFA, he said that he is very happy to be a part of the show. he said that Indian cinematic is spreading all over the world, and now it is sharing with Emerald Island, Sri Lanka.
Colombo is the commercial and business centre and is one of the most popular city of the country. Minister of Sri Lanka said that they are very happy the organize IIFa, will be good for both the countries.
In the 11th IIFA, it will bring big business, communication for the counties. IIFA has experienced different countries around the world like London, Amsterdam, and Dubai to Johannesberg now it is chance for Sri Lanka.
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