The pioneers of Indian Film Awards take this great chance to announce the 56th Idea Filmfare Awards 2010, at the magnificent Shangri-La’s Hotel, New Delhi. The awards will be presented by leading telecom brand, Idea Cellular, third time in a row. Having a legacy of its own, the Filmfare awards are the most important film awards in Asia and the Filmfare Black Lady remains the Pièce de résistance on every Bollywood star, director and producer’s mantle. From its inception in the early 1950’s to its evolution of unmatched glamour, and showy persona, the Filmfare Awards is regarded as the most respected award and entertainment show within the fraternity.Extending its support to Filmfare, Idea stepped in as the title sponsor in 2008 making its commitment to promote Indian Cinema and its true talent. With the 56th Idea Fimlfare Awards, over 78 million Idea subscribers will experience a new dimension in mobile content offerings that will be provided on both 2G and 3G platforms on the Idea network. In yet another first, public voting on the mobile platform will partly contribute to determining the winner of ‘The Best Debut Female‘ Award. Idea also enabled te announcement of the winners of the Idea Filmfare Awards on its network. The 56th Idea Filmfare Awards 2010 will be held on the 29th January 2011, at Yashraj Studios, Mumbai and as always, it promises to be the biggest celebration of Indian Cinema.
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