IIFA is All Set For The Next Weekend

IIFA all set to celebrate its 10th year in 2009 where and when the biggest and the best from Bollywood will cross the borders to perform, give away and receive awards.
Venue for IIFA Awards 2009

Macau, China is the venue for the International Indian Film Academy (IIFA) Awards to be held in the June 11-13 weekend. Despite coming late in the year after Filmfare and Stardust awards,
IIFA is looking forward to mainly because it is just the votes that matter here.

IIFA Founders

Founded by Wizcraft International Entertainment, IIFA neatly sidesteps potential accusations of foul play and partiality thanks to a transparent tie-up with the audit firm Price Waterhouse Coopers.
IIFA Technical Awards Are Done With!

IIFA's technical awards are over and done with and we will have to wait to see that if Hrithik Roshan will score another award for his performance in Jodhaa Akbar as Shah Rukh Khan has always been the king of the popularity stakes. While Abhishek Bachchan has been nominated in three categories, two for the same role in Dostana, his better half, Aishwarya Rai, probably has her fingers crossed for a win over Priyanka Chopra this time. But one guess is only as good as the other.

The process of selecting the winners is not as transparent in a ceremony like, say the Filmfare Awards, as it is in the case of IIFA. So IIFA has certainly taken over other conventional awards now.

IIFA Showmanship

Where showmanship is concerned, IIFA certainly knows how to deliver the best. An international face like Rai's, musical genius like that of A.R. Rahman's and the dogged refusal to give up on songs-for-every-occasion have taken Bollywood to almost every part of
the globe; Wizcraft has systematically created an organised platform for Hindi movies to be lauded globally.

Guest Abode at IIFA

To accomodate its approx. 500 luminaries from tinsel-town, IIFA is befittingly headed to the Venetian Macao-Resort-Hotel. This will even boost the tourism in the place. Designed like the city of Venice, the hotel has only suites to offer and a stream of gondolas to saunter
past as you shop. You can even float along in a gondola as your guide sings for you, but at a price. The Cotai Arena, which is the venue for the event, can house up to 6,000 guests.


IIFA Brand Ambassador

For brand ambassador Amitabh Bachchan, the year should hold a special place in his heart as it is his 40th year in the industry as well. But he still has to defend IIFA's position when it comes to accusations that it showcases only Hindi films and does not go pan-Indian.

It is certainly Bollywood that is putting the country's glamorous face forward with its penchant for the glitter and gloss.