Friday, July 8, 2011

IIFA 2011 star studded affair

IIFA Awards 2011 are organized every year by the International Indian Film Academy to credit and award the performers and technicians of Bollywood industry. The entire idea of these awards started back in 2000 and since then the ceremony has been organized in numerous countries all across the globe like London, Sun City, Johannesburg, Singapore, Malaysia, Dubai, Amsterdam, Yorkshire, Bangkok, Macau and Colombo respectively.

IIFA 2011IIFA Award function is prearranged by Wizcraft International Entertainment Pvt Ltd., which fits well into India's pioneer event management and entertainment organization. The first award ceremony was held in London at the Millennium Dome and the 2011 award ceremony was held in Toronto, Canada. Until 2010, Bollywood’s megastar Amitabh Bacchan has been the brand ambassador of IIFA from which he had to turn down the contact due to the controversy that had started up in Sri Lanka as he did not attend the function.Instead, actor Salman Khan took over the opportunity and hosted the show because of the absence of Amitabh Bachchan.

This year, Big B has openly declared that he will no longer be at IIFA because they do not require his presence any longer. In the year 2009, the IIFA awards introduced five new special awards – namely Movie of the decade, Music of the decade, Director of the decade and Star of the decade. IIFA awards are normally star-studded affair with lot of dance performances, a cultural programme showcased by the locals, talented performers who presented their art on stage and the beautiful babes and men of Bollywood are present in their best, designer outfits

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